Just as the clothes we wear need regular washing to keep them fresh and hygienic, our carpets and upholstered furniture require periodic cleaning. Accumulated soil and grit are major causes of reduced carpet and fabric life, and enable destructive and health harmful mites and bacteria to work unchecked. Cleaning costs are minimal when you consider the replacement cost of carpets and furnishings, so regular cleaning makes economic sense too.
Little do most of us realize that what we are seeing is only a tiny fraction of the soil that a carpet contains. The visible grime we notice is only the tip of the iceberg; up to 85 percent of the dirt the carpet holds is buried deep within the pile. And when you consider that a carpet can eventually trap its own weight or more in soil – as much as 150 lbs for an average-sized living room – you’ll agree it’s no trivial matter.